Hershey's® Cocoa and Coffee Crusted Prime Sirloin - VeryVera

Hershey’s® Cocoa and Coffee Crusted Prime Sirloin


  • 1 Sirloin Steak
  • 1 tbsp. olive oil

Cocoa Rub

  • 1 tbsp. coarsely-cracked black pepper
  • 2 tbsp. smoky paprika
  • ¼ cup granulated sugar
  • ¼ cup coffee granules, finely ground
  • 2 tbsp. Hershey® cocoa powder
  • Serve with balsamic and chocolate reduction sauce


  1. Make sure the steak is at room temperature.
  2. Brush both sides of the steak with olive oil.
  3. Mix together all the ingredients for the cocoa rub.
  4. Sprinkle both sides of the steak with 1 teaspoon cocoa rub. Using your hands, rub the mixture well into the steak.
  5. Preheat the oven to 400 degrees F.
  6. Heat a cast iron pan over high heat.
  7. Place 1 tablespoon olive oil in the hot pan and place steaks in the pan.
  8. Sear the steak 2-3 minutes without lifting or moving them or until crusty and brown. Flip the steak over and cook it another 2-3 minutes or until it has a nice sear.
  9. Transfer the cast iron skillet with the steak to the hot oven and cook the steak until medium-rare.